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Marketing management
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ECONIS (ZBW)
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
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2
Knowledge, economy, society : management in the face of contemporary challenges and dilemmas
Jaki, Andrzej
(
ed.
);
Mikuła, Bogusz
(
ed.
)
-
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
;
…
-
2017
Persistent link: https://www.econbiz.de/10011821849
Saved in:
3
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
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4
Kundenzufriedenheit als Untersuchungsgegenstand im Kontext von Start-Ups
Kattilathu, Biyon
-
2017
Persistent link: https://www.econbiz.de/10011701781
Saved in:
5
Das Konzept Market Driving - Modell und Messung unternehmerischer Erfolgsfaktoren
Terstiege, Meike
-
2016
Persistent link: https://www.econbiz.de/10011544656
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6
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://www.econbiz.de/10011576864
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7
Preventing motivated defense behavior against market research insights : an experimental study on managerial decision behavior
Eberharter, Jasmin
-
2015
Persistent link: https://www.econbiz.de/10010510830
Saved in:
8
Marktorientierung in Business-to-Business-Märkten
Claßen, Matthias
-
2015
Persistent link: https://www.econbiz.de/10010512593
Saved in:
9
Markenführung von Kreditinstituten : Statusanalyse und Übertragbarkeit von Strategien und Instrumenten aus der Konsumgüterbranche
Wildschütz, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528983
Saved in:
10
Semantic congruence effects across olfactory and visual stimuli on product perception : an implicit and explicit approach
Nibbe, Nathalie
-
2015
Persistent link: https://www.econbiz.de/10010478550
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