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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of production research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Virtuelle Realität"
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Virtual reality
21
Virtuelle Realität
21
Consumer behaviour
7
Konsumentenverhalten
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Social Web
5
Social web
5
Tourism
5
Tourismus
5
Augmented reality
4
Tourism industry
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Tourismuswirtschaft
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Virtual organization
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Virtuelle Organisation
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virtual reality
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Advertising
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Holiday behaviour
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Kulturgüter
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Künstliche Intelligenz
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Lieferkette
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Markenführung
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Urlaubsverhalten
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Virtual try-on
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augmented reality
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purchase intention
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Loureiro, Sandra Maria Correia
3
Feng, Yang
2
Ivanov, Alex
2
Alalwan, Ali Abdallah
1
Angelino, Fernando José de Aires
1
Balakrishnan, Janarthanan
1
Biela, Cosima
1
Bilro, Ricardo Godinho
1
Castrillon Paque, Victor
1
Cham Tat Huei
1
Chan, Hing Kai
1
Cheng, Fan-Tien
1
Chock, T. Makana
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Chuenterawong, Ploypin
1
Claeys, Arno
1
Cottyn, Johannes
1
Ding, Zhihua
1
Dwivedi, Yogesh Kumar
1
Escandon-Barbosa, Diana
1
Eugene Cheng-xi Aw
1
Fan, Jiao
1
Head, Milena
1
Hew, Jun-Jie
1
Hii, Ivy S. H.
1
Hoedt, Steven
1
Hughes, David Laurie
1
Humpe, Andreas
1
Jain, Varsha
1
Keogh, John G.
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Khan, Inayat
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Kong, Anthony
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Langaro, Daniela
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Lee, Heejae
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Lee, Joo Y.
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Lee, Kwanwoo
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Lee, Voon-Hsien
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Leong, Choi-Meng
1
Leong, G. Keong
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Li, Mei
1
Li, Xiaopeng
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Asia Pacific journal of marketing and logistics
International journal of production research
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
44
Journal of retailing and consumer services
39
Technological forecasting & social change : an international journal
19
Tourism management : research, policies, practice
19
Synthetic worlds : emerging technologies in education and economics
15
Springer eBook Collection
14
SpringerLink / Bücher
14
Managerial challenges and social impacts of virtual and augmented reality
12
Business horizons
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of retail and distribution management
9
Augmented reality and virtual reality : the power of AR and VR for business
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Psychology & marketing
7
Advances in educational technologies and instructional design (AETID) book series
6
International journal of technology marketing : IJTMkt
6
Journal of consumer behaviour
6
Journal of management information systems : JMIS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Progress in IS
6
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of behavioral and experimental economics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research
5
Tourism management perspectives : TMP
5
Advances in computational intelligence and robotics (ACIR) book series
4
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of human resource management
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Journal of service management
4
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ECONIS (ZBW)
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1
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
3
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex
;
Head, Milena
;
Biela, Cosima
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
Saved in:
4
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
5
The borders are re-opening! : has virtual reality been a friend or a foe to the tourism industry so far?
Tan, Kim-Lim
;
Hii, Ivy S. H.
;
Zhu, Wenqian
;
Leong, Choi-Meng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1639-1662
Persistent link: https://www.econbiz.de/10014315794
Saved in:
6
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
7
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping
Tawira, Letwin
;
Ivanov, Alex
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 451-471
Persistent link: https://www.econbiz.de/10013553066
Saved in:
8
VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
9
Traveling the past : raising awareness of cultural heritage through virtual reality
Rauscher, Marion
;
Humpe, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10012801961
Saved in:
10
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
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