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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
129
Konsumentenverhalten
129
Relationship marketing
78
Brand management
74
Markenführung
74
Brand image
67
Markenimage
67
Customer satisfaction
39
Kundenzufriedenheit
39
Brand
36
Markenartikel
36
Dienstleistungsqualität
30
Service quality
30
Social Web
22
Social web
22
Lieferkette
21
Supply chain
21
Marketing management
18
Marketingmanagement
18
Online retailing
18
Online-Handel
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China
16
Internet marketing
16
Online-Marketing
16
Lieferantenmanagement
15
Supplier relationship management
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Corporate Social Responsibility
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Corporate social responsibility
14
E-commerce
13
Electronic Commerce
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Advertising effects
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Brand loyalty
12
Confidence
12
Innovation
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Vertrauen
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English
78
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Thaichon, Park
4
Quach, Sara
3
Ahn, Jiseon
2
Hong, Zhao
2
Iyer, Rajesh
2
Jebarajakirthy, Charles
2
Jeong, Yunduk
2
Kim, Sukkyu
2
Leckie, Civilai
2
Liu, Matthew Tingchi
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Yen, Jerome
2
Abdolvand, Mohammad Ali
1
Ahmad, Fauziah Sh.
1
Akoglu, Halil Erdem
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Anisimova, Tatiana
1
Arwani, Mokhamad
1
Bae, Byung Ryul
1
Bandara, Sumangala
1
Bandyopadhyay, Argho
1
Barari, Mojtaba
1
Bayram, Pelin
1
Blum, Shane
1
Boateng, Henry
1
Bowden, Jana
1
Cai, Huifen
1
Cao, Joanne T.
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chang, Hyo Jung
1
Chang, Woojung
1
Chao, Chih-Wei
1
Cheah, Isaac
1
Chen, Jiawen
1
Chen, Yangyang
1
Chinelato, Flavia Braga
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
479
Journal of retailing and consumer services
466
SpringerLink / Bücher
258
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
Journal of strategic marketing
100
The journal of business & industrial marketing
95
Journal of the Academy of Marketing Science
90
Journal of hospitality marketing & management
79
International journal of contemporary hospitality management
78
The service industries journal
77
Tourism management : research, policies, practice
77
Journal of travel and tourism marketing
76
Service business
76
The journal of product & brand management
73
Marketing intelligence & planning
70
Springer eBook Collection / Business and Economics
69
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of service management
56
The journal of brand management : an international journal
56
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
55
Journal of marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of retailing
51
Journal of service research
51
Services marketing quarterly
51
Technological forecasting & social change : an international journal
51
Psychology & marketing
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of promotion management : innovations in planning and applied research
44
International journal of production economics
43
Journal of business-to-business marketing
43
European journal of operational research : EJOR
42
European journal of marketing
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
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ECONIS (ZBW)
78
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1
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
5
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The 18th FINA world masters championships and destination loyalty
Kim, Euisoo
;
Kim, Sukkyu
;
Jeong, Yunduk
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 622-640
Persistent link: https://www.econbiz.de/10014486765
Saved in:
8
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
9
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
10
Revisiting the service recovery paradox in the restaurant industry
Kim, Jong-Hyeong
;
Du, Wenxuan
;
Youn, Hyewon
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 437-453
Persistent link: https://www.econbiz.de/10013163343
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