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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Price promotion"
~subject:"Verkaufsförderung"
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Price promotion
Verkaufsförderung
Preismanagement
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Pricing strategy
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Affective-cognitive word-of-mouth
1
Anticipated regret
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Beziehungsmarketing
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Börsenkurs
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Consumer behaviour
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Discontent
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Discounting
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Diskontierung
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Einzelhandel
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Experience-search goods
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Gambled price discount
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Konsumentenverhalten
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Low-cost strategy
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Multichannel strategy
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Multikanalvertrieb
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Niedrigpreisstrategie
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Omnichannel retailing
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Omnichannel usage
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Online retailing
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Online-Handel
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Patronage intention
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Preisdifferenzierung
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Price discrimination
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Rabatt
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Rebate
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Regular price discount
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Relationship marketing
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Retail trade
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Sales promotion
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Share price
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Journal of marketing
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Journal of retailing
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Quantitative Marketing and Economics
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Information systems research : ISR
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Journal of consumer behaviour : an international research review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Australasian marketing journal
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European journal of marketing
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Handbook of research on applied AI for international business and marketing applications
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Information economics and policy : IEP
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International journal of advertising : the review of marketing communications
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International journal of business
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International journal of hospitality management
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International journal of market research
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail and distribution management
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Journal of Asian finance, economics and business : JAFEB
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Journal of Economic Psychology
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Journal of business logistics : JBL
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of management information systems : JMIS
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Journal of marketing research
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing science
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Omega : the international journal of management science
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
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