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~accessRights:"restricted"
~isPartOf:"Augmented reality and virtual reality : the power of AR and VR for business"
~subject:"Consumer behaviour"
~type_genre:"Book section"
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Augmented reality and virtual reality : the power of AR and VR for business
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Managerial challenges and social impacts of virtual and augmented reality
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Omnichannel approach to co-creating customer experiences through metaverse platforms
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Transforming gaming and computer simulation technologies across industries
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Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
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