//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Kinder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kinder
Advertising effects
116
Werbewirkung
116
Advertising
85
Werbung
84
Consumer behaviour
75
Konsumentenverhalten
75
Brand management
27
Markenführung
27
Internet marketing
25
Online-Marketing
25
advertising
22
Brand image
20
Markenimage
20
Gender
18
Geschlecht
18
Product Placement
14
Product placement
14
Brand
13
Markenartikel
13
Children
11
Fernsehwerbung
9
Target group
9
Television advertising
9
USA
9
United States
9
Zielgruppe
9
Social Web
8
Social web
8
Cognition
7
Emotion
7
International marketing
7
Internationales Marketing
7
Kognition
7
advertising effectiveness
7
Bibliometrics
6
Bibliometrie
6
Celebrity endorsement
6
Celebrity-Werbung
6
Cultural identity
6
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Conference paper
1
Konferenzbeitrag
1
Language
All
English
11
Author
All
Hudders, Liselot
2
Matthes, Jörg
2
Naderer, Brigitte
2
Boyland, Emma
1
Buijzen, Moniek
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Cheon, Hongsik John
1
Fraser, Jay R.
1
Fuentes-Garcia, Alejandra
1
Japutra, Arnold
1
Kim, Kacy K.
1
Marquart, Franziska
1
Mayrhofer, Mira
1
Neyens, Evy
1
Nguyen, Trang Kieu
1
Noort, Guda van
1
Panic, Katarina
1
Pauw, Pieter de
1
Ponnet, Koen
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Smink, Nadia
1
Smits, Tim
1
Uribe, Rodrigo
1
Vanwesenbeeck, Ini
1
Walrave, Michel
1
Wang, Shasha
1
Wilcox, Gary B.
1
Williams, Jerome D.
1
Zeller, Patrick
1
more ...
less ...
Published in...
All
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
International journal of advertising : the quarterly review of marketing communications
Young consumers : insight and ideas for responsible marketers
11
International journal of consumer studies
7
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
European journal of marketing : EJM
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Application of gaming in new media marketing
2
European journal of marketing
2
Health marketing quarterly
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Food policy : economics planning and politics of food and agriculture
1
International journal of business and systems research : IJBSR
1
International journal of electronic business
1
International journal of market research
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of Asia Pacific business
1
Journal of advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of food products marketing
1
Journal of marketing research
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
OECD Digital Economy Papers
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Review of industrial organization : RIO
1
Routledge studies in marketing
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
4
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
5
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
6
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
7
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
8
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
9
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
10
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->