Brand display magnitudes and young children's brand recognition
Year of publication: |
2022
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Authors: | Wang, Shasha ; Japutra, Arnold |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 1, p. 19-27
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Subject: | belief of false claims | brand display magnitude | brand recognition | children’s persuasion knowledge (CPK) | skepticism | young children | Kinder | Children | Markenführung | Brand management | Werbewirkung | Advertising effects | Jugendliche | Youth | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
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