The role of personal values and personality traits on intention to recommend a destination
Arnold Japutra, Sandra Maria Correia Loureiro, and Shasha Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Japutra, Arnold ; Loureiro, Sandra Maria Correia ; Wang, Shasha |
| Subject: | Prosocial values | Maturity values | Extraversion | Agreeableness | Word-of-mouth (WOM) | Soziale Werte | Social values | Virales Marketing | Viral marketing | Persönlichkeitsmerkmal | Personality trait | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354220X15987151867872 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012745322