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~accessRights:"restricted"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Kinder"
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Search: subject_exact:"Advertising effects"
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Advertising effects
85
Werbewirkung
85
Consumer behaviour
69
Konsumentenverhalten
69
Advertising
57
Werbung
57
Internet marketing
36
Online-Marketing
36
Social Web
21
Social web
21
Brand management
20
Markenführung
20
Brand image
16
Markenimage
16
advertising
12
Emotion
11
Celebrity endorsement
10
Celebrity-Werbung
10
social media
10
Viral marketing
8
Virales Marketing
8
Brand
7
Markenartikel
7
Marketing management
6
Marketingmanagement
6
Product Placement
6
Product placement
6
Sponsoring
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Sponsorship
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Beziehungsmarketing
5
Credibility
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Glaubwürdigkeit
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Mobile communications
5
Mobilkommunikation
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Relationship marketing
5
Sales promotion
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Verkaufsförderung
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Corporate disclosure
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Environmental consciousness
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Green marketing
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Aileni, Vidyadhar Reddy
1
Cheong, Hyuk Jun
1
Hong, Ji Mi
1
Japutra, Arnold
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Lavuri, Rambabu
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Lee, Jinhee
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Wang, Shasha
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of promotion management : innovations in planning and applied research
Young consumers : insight and ideas for responsible marketers
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of consumer studies
7
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
European journal of marketing : EJM
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Application of gaming in new media marketing
2
European journal of marketing
2
Health marketing quarterly
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Food policy : economics planning and politics of food and agriculture
1
International journal of business and systems research : IJBSR
1
International journal of electronic business
1
International journal of market research
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of Asia Pacific business
1
Journal of advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of food products marketing
1
Journal of marketing research
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
OECD Digital Economy Papers
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Review of industrial organization : RIO
1
Routledge studies in marketing
1
SpringerLink / Bücher
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ECONIS (ZBW)
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1
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
2
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
3
Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
Saved in:
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