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~accessRights:"restricted"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~subject:"Emotion"
~subject:"Kinder"
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Advertising effects
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Nallaperuma, Kaushalya
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of business research : JBR
19
International journal of advertising : the review of marketing communications
17
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
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Young consumers : insight and ideas for responsible marketers
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Journal of advertising research
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International journal of consumer studies
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European journal of marketing
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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European journal of marketing : EJM
5
Health marketing quarterly
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Journal of advertising : official publication of the American Academy of Advertising
5
Journal of current issues and research in advertising
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
4
International review on public and non-profit marketing
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Marketing intelligence & planning
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International journal of internet marketing and advertising : IJIMA
3
Journal of current issues and research in advertising : JCIRA
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of marketing research
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Journal of travel and tourism marketing
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Application of gaming in new media marketing
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Australasian marketing journal
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Journal of consumer behaviour : an international research review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of internet commerce
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Journal of marketing theory and practice : JMTP
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Journal of philanthropy and marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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1
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
2
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
3
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
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