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~accessRights:"restricted"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~subject:"Internet marketing"
~subject:"Kinder"
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Advertising effects
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
International journal of advertising : the review of marketing communications
69
Journal of business research : JBR
44
Journal of marketing communications
44
Journal of promotion management : innovations in planning and applied research
37
International journal of internet marketing and advertising : IJIMA
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of advertising : the quarterly review of marketing communications
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of retailing and consumer services
23
Journal of advertising research
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of promotion management : JPM
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Young consumers : insight and ideas for responsible marketers
13
Information systems research : ISR
12
Journal of marketing research
12
International journal of consumer studies
10
Journal of internet commerce
10
Journal of marketing research : JMR
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of current issues and research in advertising
9
Journal of marketing
9
Marketing intelligence & planning
9
Electronic commerce research
8
Quantitative marketing and economics : QME
8
European journal of marketing
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing letters : a journal of research in marketing
7
Marketing science
7
Operations research
7
Psychology & marketing
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Discussion papers / CEPR
6
European journal of marketing : EJM
6
Health marketing quarterly
6
International journal of electronic commerce : IJEC
6
Technological forecasting & social change : an international journal
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Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
2
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
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