//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~subject:"Kinder"
~subject:"Luxury goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kinder
Luxury goods
Advertising effects
7
Werbewirkung
7
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
5
Werbung
5
Brand management
3
Markenführung
3
Brand
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
Luxusgüter
2
Markenartikel
2
Markenimage
2
advertising
2
Beziehungsmarketing
1
CSR
1
Children
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Digitalisierung
1
Digitization
1
Environmental consciousness
1
Green marketing
1
Information technology
1
Informationstechnik
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Jugendliche
1
Mobile Business
1
Mobile Marketing
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobilkommunikation
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bandyopadhyay, Argho
1
Eom, Hyo Jin
1
Japutra, Arnold
1
Lim, Dong Jae
1
Nallaperuma, Kaushalya
1
Septianto, Felix
1
Wang, Shasha
1
Youn, Nara
1
more ...
less ...
Published in...
All
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
International journal of advertising : the review of marketing communications
16
Young consumers : insight and ideas for responsible marketers
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of consumer studies
7
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of brand management : an international journal
3
Application of gaming in new media marketing
2
European journal of marketing
2
Health marketing quarterly
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Australian journal of management
1
Food policy : economics planning and politics of food and agriculture
1
Global marketing strategies for the promotion of luxury goods
1
International journal of business and systems research : IJBSR
1
International journal of electronic business
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of Asia Pacific business
1
Journal of advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising : JCIRA
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
2
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
3
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->