//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~subject:"Kinder"
~subject:"Mobile business"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kinder
Mobile business
Advertising effects
7
Werbewirkung
7
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
5
Werbung
5
Brand management
3
Markenführung
3
Brand
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenimage
2
advertising
2
Beziehungsmarketing
1
CSR
1
Children
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Digitalisierung
1
Digitization
1
Environmental consciousness
1
Green marketing
1
Information technology
1
Informationstechnik
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Jugendliche
1
Mobile Business
1
Mobile Marketing
1
Mobile communications
1
Mobile marketing
1
Mobilkommunikation
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Arnita, Devi
1
Azzahra, Dwine Fatimah
1
Japutra, Arnold
1
Nasution, Reza Ashari
1
Wang, Shasha
1
Published in...
All
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Young consumers : insight and ideas for responsible marketers
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of consumer studies
7
International journal of advertising : the review of marketing communications
6
International journal of internet marketing and advertising : IJIMA
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European journal of marketing : EJM
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Application of gaming in new media marketing
2
European journal of marketing
2
Health marketing quarterly
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Technological forecasting & social change : an international journal
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Faculty & research / Insead : working paper series
1
Food policy : economics planning and politics of food and agriculture
1
Information systems management
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic business
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International review on public and non-profit marketing
1
Journal of Asia Pacific business
1
Journal of accounting & management information systems : JAMIS
1
Journal of advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising : JCIRA
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
2
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->