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Marketingmanagement
Brand management
63
Markenführung
63
Consumer behaviour
40
Konsumentenverhalten
40
Brand image
36
Markenimage
36
Brand
28
Markenartikel
27
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15
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13
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13
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11
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11
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10
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Narrative Methode
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Al-Hajla, Ali Homaid
1
Bal, Anjali S.
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Boon, Edward
1
Brown, Terrence E.
1
Cao, Jia Jocelyn
1
Dekimpe, Marnik G.
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Diwan, Saloni Pawan
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Eisingerich, Andreas B
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Ezlika Ghazali
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Geyskens, Inge
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Jayawardhena, Chanaka
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Jong, Koen de
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Keller, Kristopher Oliver
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Melewar, T. C.
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Merlo, Omar
1
Mills, Adam J.
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Mutum, Dilip S.
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Pitt, Leyland F.
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Wang, Jia
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Business horizons
Journal of global marketing
Journal of business research : JBR
36
The journal of brand management : an international journal
24
The journal of product & brand management
18
Journal of retailing and consumer services
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of strategic marketing
12
European journal of marketing : EJM
11
SpringerLink / Bücher
11
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Springer eBook Collection
9
International journal of advertising : the review of marketing communications
8
Journal of the Academy of Marketing Science
8
International marketing review
7
Journal of promotion management : innovations in planning and applied research
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing
6
European management journal
5
International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
5
AMS review : official publication of the Academy of Marketing Science
4
Asia Pacific journal of marketing and logistics
4
Improving marketing strategies for private label products
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of wine business research : IJWBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of marketing for higher education
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Journal of promotion management : JPM
4
Routledge studies in marketing
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Springer eBook Collection / Business and Economics
4
The journal of asset management
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The journal of business & industrial marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Fashion branding and communication : core strategies of European luxury brands
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1
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
7
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
8
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
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