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~isPartOf:"Channel strategies and marketing mix in a connected world"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
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Beziehungsmarketing
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Customer analysis
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customer experience
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Channel strategies and marketing mix in a connected world
Harvard-Business-Manager : das Wissen der Besten
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
SpringerLink / Bücher
20
Springer eBook Collection
5
essentials
4
Springer eBook Collection / Business and Economics
3
European journal of operational research : EJOR
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International Series in Operations Research & Management Science
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International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
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International journal of production economics
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Journal of retailing and consumer services
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Springer eBook Collection / Business and Management
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The international review of retail, distribution and consumer research
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Applied big data analytics in operations management
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Auditing : a journal of practice & theory
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Die Bank
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Discussion paper / Centre for Economic Policy Research
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E-retailing challenges and opportunities in the global marketplace
1
Facetten der Digitalisierung : Chancen und Herausforderungen für Mensch und Management
1
Finance and Capital Markets
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Finance and Capital Markets Series
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Data Analysis Techniques and Strategies
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International Series in Quantitative Marketing
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International journal of hospitality management
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International journal of retail and distribution management
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International journal of technology marketing : IJTMkt
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Journal of accounting and public policy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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2
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
3
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
4
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
Saved in:
5
Wie fortschrittliche Kunden zu Innovationen stimulieren
Herstatt, Cornelius
;
Lüthje, Christian
;
Lettl, Christopher
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10001636078
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