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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of global marketing"
~subject:"Markenführung"
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Search: subject_exact:"Unternehmerische Sozialverantwortung"
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Markenführung
Corporate Social Responsibility
58
Corporate social responsibility
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Consumer behaviour
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Castelló-Martínez, Araceli
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Lee, Yukyung
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Lin, Carolyn A.
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Ray, Subhasis
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Corporate communications : an international journal
Journal of global marketing
Journal of business research : JBR
21
The journal of brand management : an international journal
18
The journal of product & brand management
18
Corporate social responsibility and environmental management
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of fashion marketing and management
5
Journal of strategic marketing
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
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International studies of management and organization
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Journal of marketing communications
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Journal of travel and tourism marketing
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International journal of advertising : the review of marketing communications
3
International journal of consumer studies
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International review on public and non-profit marketing
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Journal of business ethics : JBE
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Management-Reihe Corporate Social Responsibility
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business & society
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Business ethics quarterly : the journal of the Society for Business Ethics
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Economic research
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Ethics, social responsibility and sustainability in marketing
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European journal of marketing : EJM
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Global business review
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Innovatives Markenmanagement
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International journal of bank marketing
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of air transport management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of promotion management : JPM
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Management for Professionals
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Marketing intelligence & planning
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Middle East journal of management : MEJM
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Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
2
The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
Saved in:
3
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
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