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~accessRights:"restricted"
~isPartOf:"Department of Economics working paper"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"sport marketing"
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sport marketing
Professional sports
58
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Sportmarketing
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Sports marketing
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Football
30
Fußball
30
Sport organization
23
Sportorganisation
23
Consumer behaviour
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Management
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Organization
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football
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sport management
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Team
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Athletes
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Ball game
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Ballsport
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Beziehungsmarketing
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Brand management
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Markenführung
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Relationship marketing
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Social web
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Sport management
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Bayle, Emmanuel
1
Broda, Michael D.
1
Childs, Michelle
1
Clausen, Josephine
1
Corthouts, Joris
1
Denys, Astrid
1
Francioni, Barbara
1
Giauque, David
1
Goebert, Chad
1
Greenhalgh, Gregory P.
1
Hardin, Robin
1
Havard, Cody T.
1
Head, David
1
Jensen, Jonathan A.
1
Kerr, Shane
1
Kim, Il-Gwang
1
Klenk, Christoffer
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Koo, Win
1
Kruger, Martinette
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Lang, Grazia
1
Musso, Fabio
1
Myburgh, Esmarie
1
Nagel, Siegfried
1
Park, Jongchul
1
Richelieu, André
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Ruoranen, Kaisa
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Scheerder, Jeroen
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Schlesinger, Torsten
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Thibaut, Erik
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Thongchai Srivardhana
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Department of Economics working paper
International journal of sport management and marketing : IJSMM
European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
European journal of international management : EJIM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
1
Services marketing quarterly
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ECONIS (ZBW)
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1
The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation
Ruoranen, Kaisa
;
Nagel, Siegfried
;
Lang, Grazia
;
Klenk, …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 442-464
Persistent link: https://www.econbiz.de/10014428314
Saved in:
2
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
3
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
4
An advancement in the study of marketing partnership longevity : analysing sport sponsorship survival
Jensen, Jonathan A.
;
Head, David
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 64-91
Persistent link: https://www.econbiz.de/10012523261
Saved in:
5
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
6
Key factors for ensuring performance and attracting practitioners to small sport clubs
Musso, Fabio
;
Richelieu, André
;
Francioni, Barbara
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 352-370
Persistent link: https://www.econbiz.de/10012168843
Saved in:
7
Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
Saved in:
8
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
9
The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Park, Jongchul
;
Kerr, Shane
;
Kim, Il-Gwang
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 535-554
Persistent link: https://www.econbiz.de/10011989768
Saved in:
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