The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Jongchul Park, Shane Kerr, Il-Gwang Kim
| Year of publication: |
2018
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|---|---|
| Authors: | Park, Jongchul ; Kerr, Shane ; Kim, Il-Gwang |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 6, p. 535-554
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| Subject: | corporate social responsibility | CSR | perceived fit | identification | loyalty | professional football | sport marketing | South Korea | Corporate Social Responsibility | Corporate social responsibility | Südkorea | Fußball | Football | Profisport | Professional sports | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Beziehungsmarketing | Relationship marketing | Sportorganisation | Sport organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2018.095231 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011989768