Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea
Ki Tak Kim (Department of Leisure and Sports, PaiChai University, Daejeon, Korea), Dae Hee Kwak (Department of Sport Management, University of Michigan, Ann Arbor, MI, USA), Kathy Babiak (Department of Sport Management, University of Michigan, Ann Arbor, MI, USA)
| Year of publication: |
2015
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|---|---|
| Authors: | Kim, Ki Tak ; Kwak, Dae Hee ; Babiak, Kathy |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 16.2015, 1/2, p. 92-111
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| Subject: | corporate social responsibility | CSR | gender differences | sport consumer behaviour | sport marketing | South Korea | Corporate Social Responsibility | Corporate social responsibility | Südkorea | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Fußball | Football | Sportmarketing | Sports marketing | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011550867