Revisiting the Satisfaction-Loyalty Relationship in the Sport Video Gaming Context: The Mediating Role of Consumer Expertise
| Year of publication: |
2012
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| Authors: | Kwak, Dae Hee ; McDaniel, Stephen ; Kim, Ki Tak |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill : Human Kinetics Publ, ISSN 0888-4773, ZDB-ID 1052907x. - Vol. 26.2012, 1, p. 81-92
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