Exploring the antecedents and consequences of personalizing sport video game experiences
Dae Hee Kwak, Galen E. Clavio, Andrea N. Eagleman, and Ki Tak Kim
| Year of publication: |
2010
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|---|---|
| Authors: | Kwak, Dae Hee ; Clavio, Galen E. ; Eagleman, Andrea N. ; Kim, Ki Tak |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 19.2010, 4, p. 217-225
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| Subject: | Computerspiel | Video game | Sport | Sports | Sportmarketing | Sports marketing | Direktmarketing | Direct marketing | Fußball | Football | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008825862