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Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study
Grudzewski, Filip
;
Awdziej, Marcin
;
Mazurek, Grzegorz
; …
- In:
Economics and business review
4
(
2018
)
3
,
pp. 36-50
Persistent link: https://www.econbiz.de/10011918902
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