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~isPartOf:"Electronic commerce research"
~subject:"Online-Marketing"
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Online-Marketing
Internet marketing
45
Consumer behaviour
27
Konsumentenverhalten
27
Online retailing
19
Online-Handel
19
Social Web
19
Social web
19
Viral marketing
17
Virales Marketing
17
E-commerce
15
Electronic Commerce
15
Advertising effects
8
Werbewirkung
8
Advertising
6
Social media
6
Werbung
6
Beziehungsmarketing
5
Internet
5
Relationship marketing
5
Brand management
4
Markenführung
4
Decision
3
Digital marketing
3
Entscheidung
3
Experiment
3
Facebook
3
Market segmentation
3
Marktsegmentierung
3
Online reviews
3
Personalisierung
3
Personalization
3
Search engine
3
Suchmaschine
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Website
3
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2
Bekleidungsindustrie
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2
China
2
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Fan, Weiguo
2
Liu, Qihua
2
Martinez, Luis F.
2
Suh, Taewon
2
Zhang, Liyi
2
Amaro, Ana Cláudia
1
Bae, Giwoong
1
Bok, Kyoungsoo
1
Calderón-Monge, Esther
1
Cardoso, Sofia
1
Chang, Wei-Shiun
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Che, Tong
1
Chen, Anran
1
Chen, George Guo-Qiang
1
Cheng, Xusen
1
Chu, Ta-Chung
1
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1
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1
De Keyzer, Freya
1
Dens, Nathalie
1
Dou, Wenyu
1
Du, Rong
1
Du, Yanan
1
Díaz, Estrella
1
Estelami, Hooman
1
Flavián Blanco, Carlos
1
Fu, Dongpu
1
Gandolfo, Alessandro
1
Gong, Taisheng
1
Gurrea Sarasa, Raquel
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Han, Ranran
1
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1
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1
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1
Hua, Zhongsheng
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1
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1
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1
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Electronic commerce research
Journal of business research : JBR
273
Journal of retailing and consumer services
161
SpringerLink / Bücher
119
International journal of advertising : the review of marketing communications
99
International journal of internet marketing and advertising : IJIMA
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Springer eBook Collection
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
58
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of advertising research
44
Journal of management information systems : JMIS
42
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Journal of marketing
33
Marketing intelligence & planning
33
Psychology & marketing
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
International journal of electronic marketing and retailing : IJEMR
28
Discussion papers / CEPR
27
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ECONIS (ZBW)
45
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1
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
2
An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Amaro, Ana Cláudia
;
Martinez, Luisa M.
;
Ramos, Filipe R.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1429-1458
Persistent link: https://www.econbiz.de/10014383027
Saved in:
3
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
6
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
7
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
8
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
9
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
10
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
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