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~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~subject:"Niche marketing strategy"
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The entrepreneurial role within a global firm operating in a niche market
Alonso, Abel Duarte
- In:
European business review : EBR ; the official journal …
28
(
2016
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10011557485
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