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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenarchitektur"
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Markenarchitektur
Brand
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Markenartikel
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Brand management
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Brand image
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Branding
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Corporate branding
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Brexendorf, Tim Oliver
1
Helm, Sabrina Verena
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Keller, Kevin Lane
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Mishra, Anubha
1
Renk, Uwe
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Schroeder, Jonathan E.
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
8
Journal of business research : JBR
3
The journal of product & brand management
3
Journal of strategic marketing
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Marketing intelligence & planning
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Corporate reputation review
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Corporate reputation review : an international journal
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European journal of marketing
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Family business review : journal of the Family Firm Institute
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Fashion branding and communication : core strategies of European luxury brands
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Health marketing quarterly
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International journal of hospitality management
1
International journal of human resource management
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International studies of management and organization
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Journal of business strategies
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Journal of health economics
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Journal of marketing research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBooks / Economics and Finance
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The North American journal of economics and finance : a journal of financial economics studies
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
3
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
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