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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Consumer behaviour
World
Konsumentenverhalten
108
Brand management
50
Markenführung
50
Brand image
39
Markenimage
39
Marketing management
37
Marketingmanagement
37
Beziehungsmarketing
30
Relationship marketing
30
Brand
26
Markenartikel
26
Advertising
24
Advertising effects
22
Werbewirkung
22
Werbung
22
Social Web
18
Social web
18
Theory
18
Customer satisfaction
16
Emotion
16
Kundenzufriedenheit
16
Marketing
16
Internet marketing
15
Online-Marketing
15
Theorie
14
Viral marketing
13
Virales Marketing
13
Corporate reputation
11
Firmenimage
11
Public relations
11
Öffentlichkeitsarbeit
11
Dienstleistungsqualität
10
Service quality
10
Communication
9
Integrated marketing communications
9
Personality psychology
9
Persönlichkeitspsychologie
9
Branding
8
Corporate Social Responsibility
8
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Article
110
Type of publication (narrower categories)
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Article in journal
Hochschulschrift
Aufsatz in Zeitschrift
110
Language
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English
Author
All
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Lowe, Ben
3
Antonetti, Paolo
2
Balaji, M. S.
2
Buchanan-Oliver, Margo
2
Buil, Isabel
2
Cruz, Angela Gracia B.
2
De Chernatony, Leslie
2
Kuah, Adrian T. H.
2
Lee, Wai Jin
2
O'Cass, Aron
2
Oppewal, Harmen
2
Prothero, Andrea
2
Romaniuk, Jenni
2
Roy, Rajat
2
Schroeder, Jonathan E.
2
Singh, Nitish
2
Sok, Phyra
2
Spence, Mark T.
2
Thomas, Dominic
2
Wallace, Elaine
2
Weerakkody, Vishanth
2
Yi, Youjae
2
Adhikari, Atanu
1
Agarwal, Shaurya
1
Agrawal, Richa
1
Ahn, Jae-Hyeon
1
Allen, Douglas E.
1
Amar, Moty
1
Amatulli, Cesare
1
Andrade, Eduardo B.
1
Babakus, Emin
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Balabanis, George
1
Bang, Nguyen
1
Bayus, Barry L.
1
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European journal of marketing : EJM
Journal of business research : JBR
1,547
Journal of retailing and consumer services
1,541
Energy economics
753
Technological forecasting & social change : an international journal
540
International journal of hospitality management
534
Finance research letters
462
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
418
Applied economics
383
Journal of international money and finance
365
Economic modelling
344
International journal of consumer studies
316
Economics letters
302
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
297
Applied economics letters
289
Climate policy
284
International review of financial analysis
284
Asia Pacific journal of marketing and logistics
280
Tourism management : research, policies, practice
272
Research in international business and finance
271
Management science : journal of the Institute for Operations Research and the Management Sciences
264
International review of economics & finance : IREF
250
Psychology & marketing
243
The journal of product & brand management
231
Journal of travel and tourism marketing
227
Journal of international financial markets, institutions & money
221
Journal of marketing communications
215
Journal of economic behavior & organization : JEBO
202
International journal of contemporary hospitality management
201
Food policy : economics planning and politics of food and agriculture
199
Journal of Islamic marketing
197
The journal of world investment & trade : law, economics, politics
197
The journal of brand management : an international journal
196
Journal of international economics
191
Journal of banking & finance
188
Journal of international consumer marketing
188
Journal of retailing
182
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
181
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
181
International journal of advertising : the review of marketing communications
180
The North American journal of economics and finance : a journal of financial economics studies
178
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ECONIS (ZBW)
110
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1
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
4
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
5
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
8
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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