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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
15
Kundenintegration
15
Brand management
12
Markenführung
12
Brand
8
Markenartikel
8
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
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6
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4
Co-creation
4
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4
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4
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Corporate Social Responsibility
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Innovation
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2
Innovation management
2
Innovationsmanagement
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Virales Marketing
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Brand architecture
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Branding in public organizations
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Carlson, Jamie
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Long Hoang Le
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1
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Gabler Edition Wissenschaft
The journal of brand management : an international journal
Journal of business research : JBR
76
Journal of retailing and consumer services
54
Industrial marketing management : the international journal for industrial and high-tech firms
31
The journal of services marketing
23
International journal of hospitality management
20
SpringerLink / Bücher
17
The service industries journal
15
The journal of business & industrial marketing
14
Journal of strategic marketing
13
Journal of service management
12
Service business
12
The journal of product & brand management
12
Handbook of research on customer engagement
11
Journal of service research
11
Journal of the Academy of Marketing Science
10
International journal of contemporary hospitality management
9
Marketing intelligence & planning
9
Tourism management : research, policies, practice
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing management : MM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of service theory and practice : JSTP
7
Marketing theory
7
European journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service theory and practice
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
Journal of marketing
5
Services marketing quarterly
5
Technological forecasting & social change : an international journal
5
The journal of consumer marketing
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ECONIS (ZBW)
7
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1
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
2
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
3
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
4
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
5
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
6
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
7
Innovationsexperimente : Kundenintegrierendes Vorgehensmodell zur Entwicklung mobiler Dienste bei diskontinuierlichen Innovationen
Möller, Matthias
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515431
Saved in:
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