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~accessRights:"restricted"
~isPartOf:"Gabler Edition Wissenschaft / Marketing und Innovationsmanagement"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
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Kundenanalyse
5
Customer analysis
4
Beziehungsmarketing
3
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Multichannel strategy
3
Multikanalvertrieb
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
Retail trade
3
Distribution channel
2
Vertriebsweg
2
omnichannel retailing
2
Customer experience
1
Data Mining
1
Data mining
1
Fußballbundesliga
1
Gold mining
1
Goldbergbau
1
Hotel industry
1
Hotellerie
1
Kundenorientierung
1
Ladengestaltung
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Market basket analysis
1
Market research
1
Marktforschung
1
Multichannel retailing
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Omnichannel retailing
1
Productivity
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Produktivität
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Purchase patterns
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Revenue management
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Revenue-Management
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Sportveranstalter
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channel integration
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Beyer, Thomas
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Çakiroğlu, K. Ilgın
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Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
International journal of hospitality management
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
SpringerLink / Bücher
20
Springer eBook Collection
5
essentials
4
Springer eBook Collection / Business and Economics
3
European journal of operational research : EJOR
2
International Series in Operations Research & Management Science
2
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
2
International journal of production economics
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Moderne Methoden der Marktforschung : Kunden besser verstehen
2
Research
2
Springer eBook Collection / Business and Management
2
The international review of retail, distribution and consumer research
2
Applied big data analytics in operations management
1
Auditing : a journal of practice & theory
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Channel strategies and marketing mix in a connected world
1
Die Bank
1
Discussion paper / Centre for Economic Policy Research
1
E-retailing challenges and opportunities in the global marketplace
1
Facetten der Digitalisierung : Chancen und Herausforderungen für Mensch und Management
1
Finance and Capital Markets
1
Finance and Capital Markets Series
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Data Analysis Techniques and Strategies
1
International Series in Quantitative Marketing
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of accounting and public policy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of information & knowledge management : JIKM
1
Journal of management information systems : JMIS
1
Journal of marketing research
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ECONIS (ZBW)
5
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1
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
2
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
3
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
4
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
5
Determinanten der Sportrezeption : Erklärungsmodell und kausalanalytische Validierung am Beispiel der Fußballbundesliga
Beyer, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515269
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