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Brand
25
Consumer behaviour
25
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Brand management
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Markenimage
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brand loyalty
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Global business review
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
215
The journal of brand management : an international journal
145
Journal of retailing and consumer services
134
The journal of product & brand management
130
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of marketing communications
29
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
European journal of marketing : EJM
26
Marketing letters : a journal of research in marketing
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European journal of marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
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Journal of promotion management : innovations in planning and applied research
24
Journal of advertising research
22
International journal of market research
21
Journal of international consumer marketing
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Journal of marketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
20
International journal of advertising : the review of marketing communications
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Journal of advertising
19
International journal of consumer studies
18
Journal of fashion marketing and management
18
Journal of retailing
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International journal of advertising : the quarterly review of marketing communications
17
International marketing review
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Springer eBook Collection
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European journal of operational research : EJOR
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International journal of retail and distribution management
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Business horizons
14
Journal of Islamic marketing
14
Journal of global fashion marketing : JGfM
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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1
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
2
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
3
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
4
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
5
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
6
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
7
Analysis of brand resonance measures to access, dimensionality, reliability and validity
Raut, Umesh Ramchandra
;
Brito, Pedro Quelhas
;
Pawar, …
- In:
Global business review
21
(
2020
)
1
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012211015
Saved in:
8
Patients' perception towards branded and generic medicines in an emerging economy : a scale development and validation study
Alam, Md. Moddassir
;
Mittal, Arun
;
Chawla, Deepak
- In:
Global business review
20
(
2019
)
5
,
pp. 1292-1310
Persistent link: https://www.econbiz.de/10012137655
Saved in:
9
Determinants of customers' brand choice and continuance intentions with mobile data service provider : the role of past experience
Ojiaku, Obinna C.
;
Osarenkhoe, Aihie
- In:
Global business review
19
(
2018
)
6
,
pp. 1478-1493
Persistent link: https://www.econbiz.de/10011982817
Saved in:
10
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
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