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~accessRights:"restricted"
~isPartOf:"Health marketing quarterly"
~subject:"Gesundheitsrisiko"
~subject:"Gesundheitswesen"
~subject:"Health care"
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Gesundheitsrisiko
Gesundheitswesen
Health care
Arzneimittel
27
Pharmaceuticals
27
Advertising
18
Werbung
18
Advertising effects
15
Direct marketing
15
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15
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15
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13
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5
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prescription drugs
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prescription drug advertising
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Khanfar, Nile M.
2
Park, Jin Seong
2
Ahn, Ho-Young Anthony
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Aikin, Kathryn J.
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Akel, Sarah
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Alameddine, Sarah
1
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Health marketing quarterly
The European journal of health economics : HEPAC ; health economics in prevention and care
13
Working paper / National Bureau of Economic Research, Inc.
13
NBER working paper series
9
Health economics
8
Journal of health economics
7
European journal of operational research : EJOR
4
International journal of pharmaceutical and healthcare marketing
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
International journal of health economics and management
3
Journal of public economics
3
Manufacturing & service operations management : M & SOM
3
Policy research working paper : WPS
3
Production and operations management : an international journal of the Production and Operations Management Society
3
The European journal of health economics
3
World Bank E-Library Archive
3
Allokation im marktwirtschaftlichen System
2
American economic journal
2
American economic journal : a journal of the American Economic Association
2
Forum for health economics & policy : an evolving collection of symposia on important health care issues
2
Gesundheitsmanagement und Gesundheitsökonomik
2
Health care management review : HCM review
2
Health care management science : a new journal serving the international health care management community
2
Innovation and development : RIAD
2
Journal of public policy & marketing
2
OECD health working papers
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Research policy : policy, management and economic studies of science, technology and innovation
2
Review of industrial organization : RIO
2
Studies in comparative international development
2
Technological forecasting & social change : an international journal
2
The B.E. journal of economic analysis & policy
2
A Columbia / SSRC book
1
Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application
1
Administrative science quarterly : ASQ
1
Advances in health economics and health services research
1
Advances in linguistics and communication studies (ALCS) book series
1
Advances in medical diagnosis, treatment, and care (AMDTC) book series
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1
Destigmatizing public health concerns and supply of COVID-19 vaccines
Akel, Sarah
;
Bleibel, Fatin
;
Hale, Genevieve
;
Khanfar, …
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 91-97
Persistent link: https://www.econbiz.de/10012695236
Saved in:
2
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? : the moderating effect of risk perception and Covid-19 anxiety
Mohanty, Abhijit
;
Dash, Pranati
;
Banerji, Diptiman
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012802272
Saved in:
3
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
4
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
5
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
6
Patients' preferences for family medicine physicians' video biographies
Perrault, Evan K.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011628493
Saved in:
7
Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula
;
Khanfar, Nile M.
;
Alameddine, Sarah
; …
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
Saved in:
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