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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Mohan, Mayoor"
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Lieferantenmanagement
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Supplier relationship management
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Consumer behaviour
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Mohan, Mayoor
Ivens, Björn Sven
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Sharma, Arun
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La Rocca, Antonella
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Rangarajan, Deva
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Ruyter, Ko de
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
4
European journal of marketing : EJM
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
2
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
Saved in:
3
Service innovation and adoption in industrial markets : an SME perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 157-170
Persistent link: https://www.econbiz.de/10012289969
Saved in:
4
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
5
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
6
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
7
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
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