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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of production research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Virtuelle Realität"
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Virtual reality
25
Virtuelle Realität
25
Consumer behaviour
9
Konsumentenverhalten
9
Social Web
8
Social web
8
Virtual organization
5
Virtuelle Organisation
5
Augmented reality
4
Internet marketing
4
Online-Marketing
4
Tourism
4
Tourism industry
4
Tourismus
4
Tourismuswirtschaft
4
Virtual team
4
Virtuelles Team
4
virtual reality
4
Brand management
3
Markenführung
3
Advertising
2
Artificial intelligence
2
Brand image
2
Cultural heritage
2
Immersion
2
Kulturgüter
2
Künstliche Intelligenz
2
Markenimage
2
Online retailing
2
Online-Handel
2
Werbung
2
YouTube
2
augmented reality
2
purchase intention
2
3D virtual stores
1
Absorption
1
Advertising effects
1
Affective commitment
1
Agglomeration effect
1
Agglomerationseffekt
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25
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Loureiro, Sandra Maria Correia
3
Dieck, M. Claudia tom
2
Feng, Yang
2
Zheng, Chundong
2
Angelino, Fernando José de Aires
1
Baker, Elizabeth White
1
Bilro, Ricardo Godinho
1
Cao, Yanan
1
Castrillon Paque, Victor
1
Cheng, Fan-Tien
1
Chock, T. Makana
1
Chuenterawong, Ploypin
1
Chung, Namho
1
Claeys, Arno
1
Cottyn, Johannes
1
Cranmer, Eleanor E.
1
Cuny, Caroline
1
Escandon-Barbosa, Diana
1
Fang, Yulin
1
Feng, Nan
1
Fornerino, Marianela
1
Helme-Guizon, Agnès
1
Hoedt, Steven
1
Hubona, Geoffrey S.
1
Humpe, Andreas
1
Jung, T.
1
Jung, Timothy
1
Keogh, John G.
1
Kong, Anthony
1
Langaro, Daniela
1
Lee, Heejae
1
Lee, Hyunae
1
Lee, Joo Y.
1
Lee, Kwanwoo
1
Leong, G. Keong
1
Li, Dahui
1
Li, Mei
1
Li, Minqiang
1
Li, Xiaopeng
1
Liang, Liang
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of production research
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
44
Journal of retailing and consumer services
39
Technological forecasting & social change : an international journal
19
Tourism management : research, policies, practice
19
Synthetic worlds : emerging technologies in education and economics
15
Springer eBook Collection
14
SpringerLink / Bücher
14
Managerial challenges and social impacts of virtual and augmented reality
12
Business horizons
11
International journal of retail and distribution management
9
Augmented reality and virtual reality : the power of AR and VR for business
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Psychology & marketing
7
Advances in educational technologies and instructional design (AETID) book series
6
International journal of technology marketing : IJTMkt
6
Journal of consumer behaviour
6
Journal of management information systems : JMIS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Progress in IS
6
Asia Pacific journal of marketing and logistics
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of behavioral and experimental economics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research
5
Tourism management perspectives : TMP
5
Advances in computational intelligence and robotics (ACIR) book series
4
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of human resource management
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Journal of service management
4
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ECONIS (ZBW)
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1
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
3
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
4
VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
5
Traveling the past : raising awareness of cultural heritage through virtual reality
Rauscher, Marion
;
Humpe, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10012801961
Saved in:
6
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
7
Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a virtual reality approach
Angelino, Fernando José de Aires
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 669-685
Persistent link: https://www.econbiz.de/10013277293
Saved in:
8
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
9
Optimal follow-up policies for monitoring chronic diseases based on virtual age
Li, Mei
;
Zixian, Liu
;
Liu, Yiliu
;
Li, Xiaopeng
;
Lv, Ling
- In:
International journal of production research
60
(
2022
)
15
,
pp. 4712-4726
Persistent link: https://www.econbiz.de/10013499904
Saved in:
10
Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input
Wu, Juanjuan
;
Song, Sanga
;
Whang, Claire Haesung
- In:
Information & management : the internat. journal of …
58
(
2021
)
4
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012533611
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