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~accessRights:"restricted"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing research"
~subject:"Kultursektor"
~subject:"Social Web"
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Search: subject_exact:"Motion picture industry"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Cultural and creative industries : a path to entrepreneurship and innovation
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The ripple effect of firm-generated content on new movie releases
Lu, Shijie
;
Dinner, Isaac
;
Grewal, Rajdeep
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 908-931
Persistent link: https://www.econbiz.de/10014384291
Saved in:
2
The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin
;
Huang, Tao
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
Saved in:
3
Beyond likes and tweets : consumer engagement behavior and movie box office in social media
Oh, Chong
;
Roumani, Yaman
;
Nwankpa, Joseph K.
;
Hu, Han-Fen
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011650415
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