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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Konsumentenverhalten
Theorie
Brand
17
Markenartikel
17
Brand management
14
Consumer behaviour
14
Markenführung
14
Brand image
13
Markenimage
13
Advertising effects
11
Werbewirkung
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advertising
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brand familiarity
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Ankündigungseffekt
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Bernritter, Stefan F.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Smit, Edith G.
2
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1
Bhandari, Manu
1
Bidmon, Sonja
1
Chang, Chun-Tuan
1
Chang, Hua
1
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1
Hayes, Jameson L.
1
Hühn, Arief Ernst
1
Janssen, Loes
1
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1
Kim, Kacy K.
1
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1
Knoll, Johannes
1
Ko, Eunju
1
Kwak, Hyokjin
1
Loermans, Annemijn C.
1
Mattila, Pekka
1
Müller, Barbara C. N.
1
Park, Jisoo
1
Puzakova, Marina
1
Rasolofoarison, Dina
1
Riet, Jonathan van 't
1
Rodgers, Shelly
1
Russell, Cristel Antonia
1
Schallhorn, Christiana
1
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1
Shan, Yan
1
Tung, Minh-Hsuan
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1
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1
Wilcox, Gary B.
1
Williams, Jerome D.
1
Woudenberg, Thabo J. van
1
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1
Zhang, Hao
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
190
Journal of retailing and consumer services
123
The journal of product & brand management
113
The journal of brand management : an international journal
108
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing communications
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
SpringerLink / Bücher
24
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing intelligence & planning
23
Marketing letters : a journal of research in marketing
23
Journal of international consumer marketing
20
International journal of advertising : the review of marketing communications
19
Journal of the Academy of Marketing Science
19
International journal of hospitality management
18
Journal of strategic marketing
18
European journal of marketing
17
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
Journal of fashion marketing and management
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of retailing
15
Global business review
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of Islamic marketing
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
Journal of international marketing
12
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ECONIS (ZBW)
14
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1
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
2
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
3
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
6
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
8
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
9
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
10
Intergenerational appeal in advertising : impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
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