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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
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Brand image
Consumer behaviour
1,718
Konsumentenverhalten
1,718
Brand management
377
Markenführung
377
Markenimage
327
Beziehungsmarketing
304
Relationship marketing
304
Brand
211
Markenartikel
206
Social Web
206
Social web
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Internet marketing
187
Online-Marketing
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Online retailing
156
Online-Handel
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Emotion
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Luxusgüter
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Customer satisfaction
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Kundenzufriedenheit
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Advertising effects
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Werbewirkung
122
Viral marketing
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Virales Marketing
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Einzelhandel
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Personality psychology
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Persönlichkeitspsychologie
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Retail trade
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Dienstleistungsqualität
95
Service quality
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Advertising
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Werbung
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Bibliometrics
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Bibliometrie
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Experiment
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Perception
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327
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Diamantopoulos, Adamantios
10
Arslanagic-Kalajdzic, Maja
5
Valette-Florence, Pierre
5
Christodoulides, George
4
Japutra, Arnold
4
Paul, Justin
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Davvetas, Vasileios
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Grohs, Reinhard
3
Guzman, Francisco
3
Halkias, Georgios
3
Hemsley-Brown, Jane
3
Melewar, T. C.
3
Merchant, Altaf
3
Michel, Géraldine
3
Moon, Hakil
3
Motoki, Kosuke
3
Oghazi, Pejvak
3
Roy, Sanjit
3
Salo, Jari
3
Torres, Pedro M.
3
Voyer, Benjamin G.
3
Al Zagir, Nadia
2
Andreini, Daniela
2
Anthoni, Kristine
2
Azar, Salim L.
2
Baker, Thomas L.
2
Bartikowski, Boris
2
Bartsch, Fabian
2
Black, Iain
2
Bose, Sunny
2
Chatterjee, Subimal
2
Chatzipanagiotou, Kalliopi
2
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International journal of consumer studies
Journal of business research : JBR
Journal of retailing and consumer services
193
The journal of product & brand management
157
The journal of brand management : an international journal
138
Asia Pacific journal of marketing and logistics
68
Journal of marketing communications
64
Journal of international consumer marketing
54
Psychology & marketing
49
International journal of hospitality management
45
Journal of Islamic marketing
40
Journal of promotion management : innovations in planning and applied research
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of strategic marketing
37
Marketing intelligence & planning
36
European journal of marketing : EJM
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of advertising : the review of marketing communications
31
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
Journal of global marketing
28
International journal of internet marketing and advertising : IJIMA
27
Journal of fashion marketing and management
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of the Academy of Marketing Science
25
SpringerLink / Bücher
25
Journal of promotion management : JPM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of hospitality marketing & management
23
Journal of marketing
23
Global business review
22
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of market research
19
International journal of sports marketing & sponsorship
19
Journal of international marketing
19
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ECONIS (ZBW)
327
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1
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
2
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
8
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
10
Impact of self-esteem and self-gifting on masstige purchase intentions
Khan, Mumtaz Muhammad
;
Ishaq, Muhammad Ishtiaq
;
Iqbal, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465970
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