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~isPartOf:"International journal of consumer studies"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Brand management
36
Markenführung
36
Consumer behaviour
32
Brand image
30
Markenimage
30
Brand
18
Markenartikel
18
Social Web
8
Social web
8
Beziehungsmarketing
7
Relationship marketing
7
Bibliometrics
6
Bibliometrie
6
Internet marketing
6
Online-Marketing
6
Advertising effects
5
Werbewirkung
5
Advertising
4
Children
4
Kinder
4
Werbung
4
brand equity
4
Brand loyalty
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Jugendliche
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Youth
3
brand loyalty
3
Luxury goods
2
Luxusgüter
2
Measurement
2
Messung
2
Perception
2
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Article
32
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32
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32
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English
32
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Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Behre, Barbara
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Cauberghe, Verolien
1
Chakrabarti, Somnath
1
Chakravarty, Anindita
1
Chen, Xiang
1
Creed, Andrew
1
Cronje, Adèle
1
Fetscherin, Marc
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
George, Ajimon
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gokhale, Nilesh
1
Gong, Zhenxing
1
Grunert, Klaus G.
1
Gómez-Suárez, Mónica
1
Hall, Emma
1
Hemsley-Brown, Jane
1
Jacobs, Bertha
1
Jo, Sang Hyun
1
Johnson, Benjamin K.
1
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International journal of consumer studies
Journal of business research : JBR
364
Journal of retailing and consumer services
219
The journal of product & brand management
189
The journal of brand management : an international journal
180
Asia Pacific journal of marketing and logistics
64
International journal of hospitality management
61
Journal of marketing communications
60
SpringerLink / Bücher
56
Journal of promotion management : innovations in planning and applied research
54
International journal of advertising : the review of marketing communications
51
Psychology & marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing intelligence & planning
45
Journal of strategic marketing
43
Journal of international consumer marketing
42
European journal of marketing : EJM
41
International journal of internet marketing and advertising : IJIMA
40
International marketing review
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of Islamic marketing
33
Marketing letters : a journal of research in marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of fashion marketing and management
30
Journal of the Academy of Marketing Science
30
Journal of marketing
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of contemporary hospitality management
27
Journal of global marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Global business review
25
Journal of travel and tourism marketing
25
International journal of market research
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
Journal of global fashion marketing : JGfM
23
Journal of marketing management : MM
23
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ECONIS (ZBW)
32
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1
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
2
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
8
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
10
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
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