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~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
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Brand management
Sportmarketing
5
Sports marketing
5
Sport event
4
Sportveranstaltung
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Markenführung
3
Consumer behaviour
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Konsumentenverhalten
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Professional sports
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Country destination branding
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Cyclecars
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Designation of origin
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Destination management
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Event marketing
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Event-Marketing
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Freizeitverhalten
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Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Jones, D. G. Brian
1
Maheshwari, Vish
1
Oliveira, Jorge Henrique Caldeira de
1
Ooi, Can Seng
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Richardson, Alan J.
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Steriopoulos, Effie
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International journal of event and festival management
Journal of historical research in marketing
International journal of sports marketing & sponsorship
17
Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
European Sport management quarterly : ESMQ
15
International journal of sport management and marketing : IJSMM
13
Sport management review
12
Journal of business research : JBR
7
Journal of strategic marketing
5
Sport, Business and Management : an international journal ; SBM
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
The journal of brand management : an international journal
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business strategy
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Marketing analysis in sport business : global perspectives
2
Springer eBook Collection
2
Australasian marketing journal
1
BestMasters
1
Business and Economic Research : BER
1
Economic research
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Innovation: organization & management : IOM
1
International journal of business and emerging markets : IJBEM
1
International journal of organizational analysis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
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Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
3
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
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