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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of global marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Brand management
113
Markenführung
113
Consumer behaviour
103
Konsumentenverhalten
103
Brand image
89
Markenimage
89
Beziehungsmarketing
46
Relationship marketing
46
Brand
40
Hotel industry
38
Hotellerie
38
Markenartikel
37
Customer satisfaction
26
Kundenzufriedenheit
26
Gastronomie
17
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Designation of origin
16
Herkunftsbezeichnung
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Advertising effects
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Dienstleistungsqualität
15
Service quality
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Werbewirkung
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Emotion
13
Internet marketing
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Online-Marketing
13
Brand loyalty
12
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12
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Luxury goods
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Social web
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International marketing
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Internationales Marketing
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Viral marketing
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Article
134
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Article in journal
Aufsatz in Zeitschrift
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English
134
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Han, Heesup
6
Ahn, Jiseon
4
King, Ceridwyn
4
Aichner, Thomas
3
Back, Ki-Joon
3
Coletti, Paolo
3
Hyun, Sunghyup Sean
3
Jang, Soocheong
3
Song, Hak-jun
3
Wang, Yao-Chin
3
Aashish, Kumar
2
Chan, Elisa K.
2
Choe, Ja Young
2
Chua, Bee-Lia
2
Foroudi, Pantea
2
Ham, Sunny
2
Hwang, Jinsoo
2
Khan, Imran
2
Kim, Jaewook
2
Kim, Jewoo
2
Kim, Jinkyung Jenny
2
Kim, Seongseop
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Paul, Justin
2
Raman, Prashant
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Seo, Soobin
2
Shamim, Amjad
2
Sreejesh, S.
2
Su, Na
2
Sun, Qin
2
Sung, Kyongsik
2
Wang, Yiqi
2
Wilken, Robert
2
Wong, IpKin Anthony
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International journal of hospitality management
Journal of global marketing
Journal of business research : JBR
550
Journal of retailing and consumer services
318
The journal of brand management : an international journal
284
The journal of product & brand management
250
Journal of marketing communications
95
Asia Pacific journal of marketing and logistics
94
Tourism management : research, policies, practice
83
Psychology & marketing
80
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of promotion management : innovations in planning and applied research
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of travel and tourism marketing
70
Marketing intelligence & planning
67
Journal of international consumer marketing
66
International journal of advertising : the review of marketing communications
65
Journal of strategic marketing
65
International marketing review
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
European journal of marketing : EJM
55
Journal of Islamic marketing
53
Journal of advertising research
50
Journal of fashion marketing and management
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing
47
Marketing letters : a journal of research in marketing
47
Tourism management perspectives : TMP
46
European journal of marketing
45
International journal of advertising : the quarterly review of marketing communications
45
International journal of contemporary hospitality management
45
Journal of the Academy of Marketing Science
45
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Journal of hospitality marketing & management
42
International journal of consumer studies
40
Journal of advertising
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of destination marketing & management
37
Journal of promotion management : JPM
37
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ECONIS (ZBW)
134
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1
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134
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date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
5
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
6
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
7
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
8
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
9
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
10
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
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