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~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketingmanagement"
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Marketingmanagement
Brand management
354
Markenführung
354
Consumer behaviour
231
Konsumentenverhalten
231
Brand image
215
Markenimage
215
Brand
167
Markenartikel
163
Beziehungsmarketing
84
Relationship marketing
84
Social Web
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Social web
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Luxury goods
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Hotel industry
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Hotellerie
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Internet marketing
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Online-Marketing
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Customer satisfaction
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Kundenzufriedenheit
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Emotion
32
Marketing management
28
Brand architecture
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Markenarchitektur
26
Brand loyalty
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Brand equity
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Advertising effects
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Werbewirkung
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Corporate Social Responsibility
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Corporate social responsibility
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Personality psychology
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Persönlichkeitspsychologie
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Markentreue
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Customer integration
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Dienstleistungsqualität
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Balmer, John M. T.
2
Abratt, Russell
1
Ahn, Jiseon
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Alcántara-Pilar, Juan Miguel
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1
Back, Ki-Joon
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Barnier, Virginie de
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International journal of hospitality management
The journal of brand management : an international journal
Journal of business research : JBR
36
The journal of product & brand management
18
Journal of retailing and consumer services
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of strategic marketing
12
European journal of marketing : EJM
11
SpringerLink / Bücher
11
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Springer eBook Collection
9
International journal of advertising : the review of marketing communications
8
Journal of the Academy of Marketing Science
8
International marketing review
7
Journal of promotion management : innovations in planning and applied research
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing
6
European management journal
5
International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
5
AMS review : official publication of the Academy of Marketing Science
4
Asia Pacific journal of marketing and logistics
4
Business horizons
4
Improving marketing strategies for private label products
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of wine business research : IJWBR
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of marketing for higher education
4
Journal of promotion management : JPM
4
Routledge studies in marketing
4
Springer eBook Collection / Business and Economics
4
The journal of asset management
4
The journal of business & industrial marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Fashion branding and communication : core strategies of European luxury brands
3
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1
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
3
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
4
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
5
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
6
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
7
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
8
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
9
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
10
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
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