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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Markenimage
Brand management
80
Markenführung
80
Consumer behaviour
70
Konsumentenverhalten
70
Brand image
56
Beziehungsmarketing
43
Relationship marketing
43
Hotel industry
38
Hotellerie
38
Brand
26
Customer satisfaction
25
Kundenzufriedenheit
25
Markenartikel
24
Gastronomie
17
Restaurant industry
17
Dienstleistungsqualität
15
Service quality
15
Emotion
12
Brand loyalty
11
Advertising effects
9
Brand equity
9
Luxury goods
9
Luxusgüter
9
Markentreue
9
Werbewirkung
9
Confidence
8
Vertrauen
8
Internet marketing
7
Online-Marketing
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Social web
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Viral marketing
7
Virales Marketing
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Coronavirus
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Customer integration
6
Hospital
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Krankenhaus
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Arbeitsverhalten
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Article
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Article in journal
Aufsatz in Zeitschrift
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English
56
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Han, Heesup
3
Hyun, Sunghyup Sean
3
Jang, Soocheong
3
King, Ceridwyn
3
Song, Hak-jun
3
Choe, Ja Young
2
Hwang, Jinsoo
2
Kim, Jinkyung Jenny
2
Seo, Soobin
2
Sreejesh, S.
2
Sung, Kyongsik
2
Wong, IpKin Anthony
2
Zhang, Lu
2
Aagerup, Ulf
1
Ahn, Jiseon
1
Alibakhshi, Setareh
1
Atkinson, Peter
1
Bai, Billy
1
Baloglu, Seyhmus
1
Braun, Erik
1
Busser, James A.
1
Cai, Ruiying
1
Chang, Kuo-Chien
1
Chen, Annie Huiling
1
Chen, Cheng-Hao Steve
1
Chen, Han
1
Cheng, Yi-Sung
1
Cheng, Yuqiao
1
Chi, Christina Geng-Qing
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Das, Prashant
1
Dash, Satyabhushan
1
Foroudi, Pantea
1
Freybote, Julia
1
Fu, Xiao Xiao
1
Gao, Yixing
1
Garmaroudi, Saeed Andaji
1
Gauri, Dinesh Kumar
1
Gim, Jaehee
1
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International journal of hospitality management
Journal of business research : JBR
361
Journal of retailing and consumer services
201
The journal of product & brand management
193
The journal of brand management : an international journal
180
Asia Pacific journal of marketing and logistics
77
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
58
Psychology & marketing
57
Journal of international consumer marketing
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Journal of strategic marketing
42
Tourism management perspectives : TMP
41
European journal of marketing : EJM
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of advertising : the review of marketing communications
34
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality marketing & management
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of marketing
30
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
The journal of consumer marketing
26
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ECONIS (ZBW)
56
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56
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
4
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
8
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
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