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~isPartOf:"International journal of hospitality management"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
80
Markenführung
80
Consumer behaviour
70
Konsumentenverhalten
70
Brand image
56
Markenimage
56
Beziehungsmarketing
43
Relationship marketing
43
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Han, Heesup
6
Ahn, Jiseon
4
King, Ceridwyn
4
Back, Ki-Joon
3
Hyun, Sunghyup Sean
3
Jang, Soocheong
3
Song, Hak-jun
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Loureiro, Sandra Maria Correia
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Lu, Lu
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Paul, Justin
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Shamim, Amjad
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Sreejesh, S.
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1
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International journal of hospitality management
Journal of business research : JBR
550
Journal of retailing and consumer services
318
The journal of brand management : an international journal
284
The journal of product & brand management
250
Journal of marketing communications
95
Asia Pacific journal of marketing and logistics
94
Tourism management : research, policies, practice
83
Psychology & marketing
80
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of promotion management : innovations in planning and applied research
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of travel and tourism marketing
70
Marketing intelligence & planning
67
Journal of international consumer marketing
66
International journal of advertising : the review of marketing communications
65
Journal of strategic marketing
65
International marketing review
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
European journal of marketing : EJM
55
Journal of Islamic marketing
53
Journal of advertising research
50
Journal of fashion marketing and management
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing
47
Marketing letters : a journal of research in marketing
47
Tourism management perspectives : TMP
46
European journal of marketing
45
International journal of advertising : the quarterly review of marketing communications
45
International journal of contemporary hospitality management
45
Journal of the Academy of Marketing Science
45
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Journal of hospitality marketing & management
42
International journal of consumer studies
40
Journal of global marketing
40
Journal of advertising
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of destination marketing & management
37
Journal of promotion management : JPM
37
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ECONIS (ZBW)
94
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
4
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
7
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
8
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
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