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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Advertising
Brand management
77
Markenführung
77
Consumer behaviour
66
Konsumentenverhalten
66
Brand image
50
Markenimage
50
Social Web
43
Social web
43
Internet marketing
36
Online-Marketing
36
Brand
27
Markenartikel
27
Beziehungsmarketing
23
Fashion
23
Mode
23
Relationship marketing
23
Advertising effects
22
Werbewirkung
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21
Luxusgüter
21
social media
14
Werbung
13
Viral marketing
11
Virales Marketing
11
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9
Clothing industry
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Marketingmanagement
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brand loyalty
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purchase intention
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brand love
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branding
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Alvarez-Altamirano, Katerina
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
De Cicco, Roberta
1
Gautam, Omvir
1
Giovanis, Apostolos
1
Guerreiro, João Pedro Silva Martins
1
Heidari, Setareh
1
Iacobucci, Serena
1
Jaitly, Rahul Chander
1
Joo, Bo Ra
1
Kartawinata, Budi Rustandi
1
Keshavarzian, Mohammad
1
Khan, Muhammad Kamran Naqi
1
Kim, Do Yuon
1
Kim, Eunice
1
Konstantoulaki, Kleopatra
1
Koo, Jayoung
1
Kwon, Eun Sook
1
Li, Jo Yun
1
Mansoor, Mahnaz
1
Matos, Sara
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Park, Minjung
1
Preeda Srinaruewan
1
Rahmani, Donya
1
Rita, Paulo
1
Rizomyliotis, Ioannis
1
Saeed, Abid
1
Shayegan, Mohammad Javad
1
Tian, Shiyun
1
Weeraporn Supotthamjaree
1
Wu, Juanjuan
1
Zafeiriadis, Dimitrios
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International journal of internet marketing and advertising : IJIMA
Journal of global fashion marketing : JGfM
Journal of business research : JBR
32
International journal of advertising : the review of marketing communications
31
Journal of advertising
29
Journal of advertising research
26
Journal of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : innovations in planning and applied research
12
Journal of retailing and consumer services
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of promotion management : JPM
8
The journal of brand management : an international journal
7
The journal of product & brand management
7
Journal of marketing
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
International journal of consumer studies
5
Journal of historical research in marketing
5
Marketing letters : a journal of research in marketing
5
International marketing review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International journal of production economics
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing theory and practice : JMTP
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
Vision : the journal of business perspective
3
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ECONIS (ZBW)
13
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date (oldest first)
1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement
Mansoor, Mahnaz
;
Saeed, Abid
;
Kartawinata, Budi Rustandi
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013410695
Saved in:
4
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
5
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
6
Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
7
The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
8
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
9
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
10
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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