Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Ioannis Rizomyliotis, Dimitrios Zafeiriadis, Kleopatra Konstantoulaki and Apostolos Giovanis
| Year of publication: |
2021
|
|---|---|
| Authors: | Rizomyliotis, Ioannis ; Zafeiriadis, Dimitrios ; Konstantoulaki, Kleopatra ; Giovanis, Apostolos |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 4, p. 394-411
|
| Subject: | Instagram advertising | brand image | purchase intention | visual elements | colour | font | layout | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2021.117539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012670670