Mining the hidden seam of proximity m-payment adoption : a hybrid PLS-artificial neural network analytical approach
Apostolos Giovanis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Solon Magrizos
| Year of publication: |
2022
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|---|---|
| Authors: | Giovanis, Apostolos ; Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra ; Magrizos, Solon |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 40.2022, 4, p. 618-631
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| Subject: | Consumer behaviour | Decomposed TPB | Marketing of high-tech m-services | NFC | Perceived risk | Proximity mobile payment | Konsumentenverhalten | Elektronisches Zahlungsmittel | Electronic payment | Neuronale Netze | Neural networks | Hochtechnologie | High technology | Innovationsdiffusion | Innovation diffusion | Risiko | Risk | Bergbau | Mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2021.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013383215