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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
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Beziehungsmarketing
11
Brand loyalty
11
Markentreue
11
Relationship marketing
11
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10
Consumer behaviour
10
Konsumentenverhalten
10
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brand loyalty
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Abuljadail, Mohammad
1
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
26
The journal of product & brand management
18
The journal of brand management : an international journal
15
Journal of business research : JBR
13
SpringerLink / Bücher
12
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
Research
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing analytics : JMA
5
Australasian marketing journal
4
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Marketing intelligence & planning
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
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Springer eBook Collection / Business and Economics
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The journal of business & industrial marketing
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The journal of consumer marketing
3
Tourism management : research, policies, practice
3
AI impacts in digital consumer behavior
2
African journal of economic and management studies : AJEMS
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
2
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
3
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
8
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
9
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
10
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
1
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