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Brand loyalty
20
Consumer behaviour
20
Konsumentenverhalten
20
Markentreue
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Brand image
19
Markenimage
19
Beziehungsmarketing
18
Brand management
18
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brand loyalty
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Abratt, Russell
1
Abuljadail, Mohammad
1
Anabila, Peter
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Cheikhrouhou, Soumaya
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Chen, Hsiangting Shatina
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Confente, Ilenia
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Cronley, Maria L.
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Preeda Srinaruewan
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Pulligadda, Sanjay
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International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
Journal of retailing and consumer services
26
The journal of product & brand management
18
Journal of business research : JBR
13
SpringerLink / Bücher
12
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
Research
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing analytics : JMA
5
Australasian marketing journal
4
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Marketing intelligence & planning
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Springer eBook Collection / Business and Economics
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
AI impacts in digital consumer behavior
2
African journal of economic and management studies : AJEMS
2
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ECONIS (ZBW)
20
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20
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1
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
2
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
5
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
6
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
7
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
8
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
9
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
10
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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