//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentreue"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
5
Brand
5
Brand loyalty
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenartikel
5
Markenführung
5
Markentreue
5
Relationship marketing
5
Brand image
4
Markenimage
4
Social Web
4
Social web
4
brand loyalty
4
Internet marketing
3
Online-Marketing
3
social media
3
Advertising effects
2
Werbewirkung
2
Advertising
1
CBE
1
Confidence
1
Customer satisfaction
1
Emotion
1
Facebook marketing
1
Kundenzufriedenheit
1
SEM
1
SMART PLS
1
Saudi Arabia
1
Saudi-Arabien
1
Social capital
1
Sozialkapital
1
Structural equation model
1
Strukturgleichungsmodell
1
Vertrauen
1
Viral marketing
1
Virales Marketing
1
Werbung
1
advertising
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Abuljadail, Mohammad
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Gursimranjit Singh
1
Ha, Louisa
1
Jaggi, Shamily
1
Nim, Dheeraj
1
Preeda Srinaruewan
1
Riasi, Arash
1
Weeraporn Supotthamjaree
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
26
The journal of product & brand management
18
The journal of brand management : an international journal
14
Journal of business research : JBR
12
SpringerLink / Bücher
12
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
9
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing analytics : JMA
5
Australasian marketing journal
4
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Marketing intelligence & planning
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of consumer studies
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
Springer eBook Collection / Business and Economics
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
African journal of economic and management studies : AJEMS
2
Basler Schriften zum Marketing
2
Brand the Future : systematische Markenentwicklung im B2B
2
European journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
2
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
5
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->