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~isPartOf:"Journal of consumer behaviour"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Virtuelle Realität"
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Virtual reality
22
Virtuelle Realität
22
Consumer behaviour
9
Konsumentenverhalten
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Social Web
5
Social web
5
Brand management
4
Markenführung
4
Virtual organization
4
Virtuelle Organisation
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virtual reality
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Advertising
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Brand image
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Digitalisierung
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Digitization
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Markenimage
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Tourism
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Tourism industry
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Tourismus
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Tourismuswirtschaft
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Virtual team
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Virtuelles Team
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Werbung
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augmented reality
3
Advertising effects
2
Artificial intelligence
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Augmented reality
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Cultural heritage
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Kulturgüter
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Künstliche Intelligenz
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Online retailing
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Online-Handel
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Online-Marketing
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purchase intention
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Loureiro, Sandra Maria Correia
3
Feng, Yang
2
Ambika, Anupama
1
Angelino, Fernando José de Aires
1
Arilla, Ramón
1
Arya, Vikas
1
Belk, Russell W.
1
Bilro, Ricardo Godinho
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Castrillon Paque, Victor
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Cheng, Fan-Tien
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Chidambaram, Vijayabanu
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Cho, Chang-Hoan
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Chock, T. Makana
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Chuenterawong, Ploypin
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Claeys, Arno
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Cottyn, Johannes
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Dwivedi, Yogesh Kumar
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Erdmann, Anett
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Escandon-Barbosa, Diana
1
Hoedt, Steven
1
Hsiao, Kuo-Lun
1
Humpe, Andreas
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Jain, Varsha
1
Keogh, John G.
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Kong, Anthony
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Krishna, Rajneesh
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Langaro, Daniela
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Lee, Heejae
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Lee, Heejun
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Lee, Joo Y.
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Leong, G. Keong
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Li, Mei
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Li, Xiaopeng
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Lin, Kuan-Yu
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Liu, Yiliu
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Lv, Ling
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Mas, José Manuel
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Oh, Jae-Eun
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International journal of production research
Journal of consumer behaviour
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
44
Journal of retailing and consumer services
39
Technological forecasting & social change : an international journal
19
Tourism management : research, policies, practice
19
Synthetic worlds : emerging technologies in education and economics
15
Springer eBook Collection
14
SpringerLink / Bücher
14
Managerial challenges and social impacts of virtual and augmented reality
12
Business horizons
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of retail and distribution management
9
Augmented reality and virtual reality : the power of AR and VR for business
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Psychology & marketing
7
Advances in educational technologies and instructional design (AETID) book series
6
International journal of technology marketing : IJTMkt
6
Journal of management information systems : JMIS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Progress in IS
6
Asia Pacific journal of marketing and logistics
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of behavioral and experimental economics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research
5
Tourism management perspectives : TMP
5
Advances in computational intelligence and robotics (ACIR) book series
4
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of human resource management
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Journal of service management
4
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ECONIS (ZBW)
22
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
4
Understanding consumers' purchase intention in virtual reality commerce environment
Hsiao, Kuo-Lun
;
Lin, Kuan-Yu
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1428-1442
Persistent link: https://www.econbiz.de/10014440196
Saved in:
5
The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama
;
Belk, Russell W.
;
Jain, Varsha
; …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
Saved in:
6
Value-based adoption of augmented reality : a study on the influence on online purchase intention in retail
Erdmann, Anett
;
Mas, José Manuel
;
Arilla, Ramón
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014326275
Saved in:
7
Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun
;
Cho, Chang-Hoan
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
Saved in:
8
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
9
VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
10
Traveling the past : raising awareness of cultural heritage through virtual reality
Rauscher, Marion
;
Humpe, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10012801961
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