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~isPartOf:"International journal of production research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Social Web"
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Search: subject:"Virtuelle Realität"
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Virtuelle Realität
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virtual reality
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augmented reality
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Lee, Heejae
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International journal of production research
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
15
Journal of retailing and consumer services
10
Technological forecasting & social change : an international journal
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Business horizons
4
Information systems research : ISR
4
Journal of management information systems : JMIS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Advances in educational technologies and instructional design (AETID) book series
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Asia Pacific journal of marketing and logistics
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Human resource management review
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International journal of consumer studies
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International journal of contemporary hospitality management
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Journal of consumer behaviour
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Journal of marketing management : MM
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Synthetic worlds : emerging technologies in education and economics
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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Human systems management : HSM
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International journal of advertising : the review of marketing communications
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International journal of electronic business : IJEB
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International journal of electronic commerce : IJEC
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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International journal of networking and virtual organisations : IJNVO
2
Journal of behavioral and experimental economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of media business studies
2
Journal of vacation marketing
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Marketing intelligence & planning
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The journal of business strategy
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Tourism review
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Accounting, auditing & accountability journal
1
Advances in computational intelligence and robotics (ACIR) book series
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Advances in game-based learning (AGBL) book series
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Advances in human and social aspects of technology (AHSAT) book series
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Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
2
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
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