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~isPartOf:"International journal of production research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Virtuelle Realität"
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Virtual reality
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International journal of production research
Journal of promotion management : innovations in planning and applied research
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
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2
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
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